Client
ABD COACH
Year

2019

Deliverables
  • Visual Identity
  • Photography
  • Illustration
  • Website

WHY ARE THE VAST MAJORITY OF PEOPLE, EVEN THE MOST ATHLETIC INDIVIDUALS, UNABLE TO PERFORM BASIC MOTOR TASKS WITHOUT PAIN OR DIFFICULTY?

Whether you are a casual exerciser or an elite athlete, you will learn how to preserve and maintain your body with over 300 articles designed to improve mobility, facilitate recovery, reduce pain, and activate muscles.

A COHERENT AND DECLINABLE OWN LANGUAGE

Rather than looking for a new benefit linked to sport, we have a ownership perspective on how it is practiced today and will be tomorrow.

By valorizing the movement visually, we will succeed in promoting the effect of trianing, and we will learn how to move better to train better

COLOR CODE

Night Sky

#007eff

Sun Orange

#c62a41

Dark black

#333437

TYPOGRAPHY

Montserrat Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Raleway

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

EVERY GREAT DIGITAL PRODUCT STRIKES A FINE BALANCE BETWEEN BUSINESS GOALS ,USER NEEDS AND AESTHETICS.

The user needed to comprehend the science behind each exercice. Then advance slowly toward learning how to execute this same exercice, and finally buy the accessories necessary to execute them. We were able to strike in a way to create an infinite loop for the user experience inside the website.

THE MODERN ART AND SCIENCE OF MOBILITY

46

growth per month

16

monthly visitors

10

time more interaction