JAWAL, A WORLD OF BENEFITS.
By creating a new visual identity, we want to make Jawal a real surrogate brand of Maroc Telecom. A brand having its own territory, its own language, while remaining of course affiliated to Maroc Telecom universe.
Jawal being at the heart of every Moroccan’s life, we want this new brand territory to make Jawal a lifestyle brand, modern, desirable and accessible.
A playful deformation of the word Jawal, aiming to modernize the offer bringing new ones but also mean the performance of service with the network bars confused with the letters.
5 Moments, 5 Gifts.
A nod to a popular and positive expression that brings good luck.An expression that allows to naturally associate the offer with Thursday and thus greatly facilitate the memorization and the attribution.An expression that represents a promise of generosity, with the offer of 5 gifts or 5 chances to win. Finally, a word game connive, making Jawal’s offer friendly and accessible.