Client
Royal Air Maroc
Year

2018

Deliverables
  • Advertising
  • Branding
  • Strategy
Deadlines
  • One week

ROYAL AIR MAROC IS REPRESENTING MOROCCO ALL AROUND THE WORLD.

Safar Flyer is the loyalty program designed by Royal Air Maroc to reward you for each flight you make on the Royal Air Maroc lines and our partners.

The objectives of the rebranding is to reinforce the visibility of Safar Flyer at Royal Air Maroc points of sale and travel agencies in Morocco as well as abroad Promote the Safar Flyer product to customers of the Royal Air Maroc website and members of the loyalty

BOTTOM LINE

CUSTOMER RELATIONS IN THE AIRLINE SECTOR IS CONDITIONED BY SPECIFIC PURCHASING BEHAVIOR UNLIKE CONSUMER BRANDS PROGRAMS.

The low frequency of ticket purchases and the competition of the many low cost companies make airlines need very punctual.

Apart from its needs, the company no longer exists in the mind of the consumer.

STRATEGY

The loyalty program maintains the customer relationship 365 days a year. Beyond recruiting, retaining and reward its customers, it is the extension of the brand on a daily basis, it is a vector of essential communication to customers and non-customers.

The Safar Flyer program must therefore feed Royal Air Maroc’s brand DNA through all its speeches, both in form and substance.

We offer a brand signature that gives meaning to the relationship with all public.

FIDELITY GIVES YOU WINGS

BRANDING

To become the emblematic and essential company of the African continent, Royal Air Maroc must cultivate his image through his loyalty program.

The program is an opportunity to feed the brand DNA by infusing a tone and
clean modernity. Each speaker must reinforce the statutory dimension of the company on the continent.