Maghribi Original

Raibi Jamila ¬ Manifesto.

RICH HERITAGE. BOLD FUTURE.

Tribal DDB worked closely with Danone to create a new brand identity and creative direction for RAIBI JAMILA a famous yoghurt drinks 100% made in morocco since 1960.

Bursting with creativity and relentless unique, RAIBI Jamila’s new deals showcase the moroccan youth and originality which is inspired by our rich culture. Turning the everyday into an ode to the moroccan creativity.

CREDITS

CLIENT: Raibi Jamila

AGENCY: TRIBAL DDB

DIRECTOR: WLDRB, Youness Bouslame, Farid Malki

ART DIRECTOR: Farid Malki

PRODUCER: Bande à Part, Oualid Bouslame

COPYWRITER: Imane Aouad

ARTIST MANAGER: Balkyss

INFLUENCER: Kawtar Bamo, Asmae Charifi, Issam Harris, Maestro Zikos, Style Beldi, Mohcine Aoki, Yassine Morabite, Jawadozz

MUSIC: Draganov

SOUND DESIGN: Draganov