Tag Heuer ¬ Concept, NoN Official.
The fine folk at TAG Heuer approached us with a clear brief; to revolutionizing tennis for the new TAG Heuer connected.
The resulting campaign was a serie of destructured field creating different composition to convey the reset rules unique propreties, and provide the viewer with a modern sense for tennis
CLIENT: TAG Heuer
AGENCY: What’s Next Partner
CREATIVE DIRECTOR: Grégory Eggermont
ART DIRECTOR: Benjamin Pouteau, Farid Malki
MOTION: Farid Malki
COPYWRITER: Yannick Kryk
ADDITIONAL ARCHIVAL IMAGERY SUPPLIED BY TAG HEUER.