RE/SET

Tag Heuer ¬ Concept, NoN Official.

NEW SETS OF RULES.

The fine folk at TAG Heuer approached us with a clear brief; to revolutionizing tennis for the new TAG Heuer connected.

The resulting campaign was a serie of destructured field creating different composition to convey the reset rules unique propreties, and provide the viewer with a modern sense for tennis

farid-malki-tag-heuer-reset-0-01
farid-malki-tag-heuer-reset-16-01-1
farid-malki-tag-heuer-reset-12
farid-malki-tag-heuer-reset-9
farid-malki-tag-heuer-reset-10
farid-malki-tag-heuer-reset-6-bis
farid-malki-tag-heuer-reset-4
farid-malki-tag-heuer-reset-affiche
farid-malki-tag-heuer-reset-8

CREDITS

CLIENT: TAG Heuer

AGENCY: What’s Next Partner

CREATIVE DIRECTOR: Grégory Eggermont

ART DIRECTOR: Benjamin Pouteau, Farid Malki

MOTION: Farid Malki

COPYWRITER: Yannick Kryk

ADDITIONAL ARCHIVAL IMAGERY SUPPLIED BY TAG HEUER.