Next

Tag Heuer ¬ Concept, NoN Official.

BREAKING THE RULES.

It was a pleasure to work with our friends at TAG Heuer again, we were tasked to imagine and create a campaign for the TAG Heuer Connected.

Next is a challenge in which the wolrd’s next very best players compete betweeen two tournaments with additionnal rules (MOVING LEFT, MOVING COURT, DEAD ZONE…) Our goal was to create a suprising, challenging , interactive and modern game.

Logo Research

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Final Logotype

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Animation Logotype

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CREDITS

CLIENT: TAG Heuer

AGENCY: What’s Next Partner

CREATIVE DIRECTOR: Grégory Eggermont

ART DIRECTOR: Benjamin Pouteau, Farid Malki

MOTION: Farid Malki

COPYWRITER: Yannick Kryk

ADDITIONAL ARCHIVAL IMAGERY SUPPLIED BY TAG HEUER.