Tag Heuer ¬ Concept, NoN Official.
It was a pleasure to work with our friends at TAG Heuer again, we were tasked to imagine and create a campaign for the TAG Heuer Connected.
Next is a challenge in which the wolrd’s next very best players compete betweeen two tournaments with additionnal rules (MOVING LEFT, MOVING COURT, DEAD ZONE…) Our goal was to create a suprising, challenging , interactive and modern game.
CLIENT: TAG Heuer
AGENCY: What’s Next Partner
CREATIVE DIRECTOR: Grégory Eggermont
ART DIRECTOR: Benjamin Pouteau, Farid Malki
MOTION: Farid Malki
COPYWRITER: Yannick Kryk
ADDITIONAL ARCHIVAL IMAGERY SUPPLIED BY TAG HEUER.