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HERITAGE IN MOTION — A CINEMATIC ODE TO ARABIC IDENTITY FOR MERCEDES-BENZ
"Heritage in Motion" is a bold visual journey created for Mercedes-Benz, celebrating the fusion of Arabic tradition and modernity. Set in the MENA region, the film follows six characters—each embodying a facet of cultural identity—as they form a living fresco of heritage and progress. Through dynamic camera movements, striking colors, and a powerful Arabic poem, the film captures the essence of a region proud of its past and confidently moving into the future, united by spirit and driven by Mercedes.
CREDITS
Director :
Farid Malki
Producer :
Karima Oulhous
Director of Photography :
Thomas Collard
Client :
Mercedes
Agency :
Team X Dubai
Colorist :
Romain Loiseau
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