HERITAGE IN MOTION — A CINEMATIC ODE TO ARABIC IDENTITY FOR MERCEDES-BENZ

"Heritage in Motion" is a bold visual journey created for Mercedes-Benz, celebrating the fusion of Arabic tradition and modernity. Set in the MENA region, the film follows six characters—each embodying a facet of cultural identity—as they form a living fresco of heritage and progress. Through dynamic camera movements, striking colors, and a powerful Arabic poem, the film captures the essence of a region proud of its past and confidently moving into the future, united by spirit and driven by Mercedes.

CREDITS

Director : 

Farid Malki

Producer : 

Karima Oulhous

Director of Photography : 

Thomas Collard

Client : 

Mercedes 

Agency : 

Team X Dubai

Colorist : 

Romain Loiseau